When you live on Sweden's west coast, you are never far from the salty sea. Like most people who come from Gothenburg, we love the sea and take care of it.

That's why we started Carrinet in 2016. We decided that our company could and would do something about all the waste that single-use plastics cause. Our mission is to reduce the consumption of disposable bags and replace them with reusable polyester and cellulose bags.

We developed a concept to increase the use of eco-friendly alternatives to single-use plastic and paper bags. We are very proud and happy that we have already been able to save the earth from thousands of tons of plastic. Our customers are located in Europe, the USA, Australia, as well as in southern and central Europe. In Sweden , our bags can be bought in stores such as ICA, Coop, City Gross all over the country.

It's nice that you found Carrinet and we hope you'll continue to help us in the fight to get as many people as possible to become reusers!




Animals and nature in general and horses and the sea in particular characterize the areas of interest which mean that work and leisure often flow together. After working for many years in the media circus at Stureplan, Mia decided to study environmental science in Uppsala and then seriously drive a change towards cleaner seas and a greener planet. Both daughters and husband share an interest in horses and the forest and are all involved in cleaning up the stands on the west coast to be able to enjoy the proximity to the sea even more.

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From the beginning it was mostly about the graphic design and photography, but the interest in business development has led to Håkan working a lot with concept and strategy. Technology and trends are areas of interest that are happy to take up space in free time (which is preferably spent in the summer house on the west coast) but there is something certain about hanging out next to the soccer field when the kids are playing too. Just becoming a parent was a milestone in terms of Håkan's environmental thinking, how should our children grow up and what do we leave behind to them?